My Story
The Beginning
I was born in Colombia and came to the U.S. at the age of four.
After finishing high school back home, I earned a degree in Psychology with a focus on Organizational & Industrial, and Consumer behavior.
My curiosity about how people think, decide, and connect shaped everything that came next.
The Corporate Chapter
After 25 years driving transformation across multiple industries — and 15 years shaping sales and operations at Marriott — I help organizations build clarity, structure, and systems that scale. My work has delivered measurable impact, including a most recent Innovation Award for exceptional creativity, pioneering ideas driving 114% YoY project growth with a 58% conversion rate.
The Turning Point
After years of driving results, I realized success without alignment can lead to burnout. I wanted to create impact with intention—work that blends strategy, humanity, and transformation.
That’s why I launched Boa Vida Consulting:
“Where Strategy Meets Humanity.”
Board Advisory Journey
I also serve as a Certified Board Advisor, guiding startups and founders through growth challenges. My advisory work includes:
Designing sales strategies for tech startups.
Coaching founders and SDR teams.
Building frameworks for scale and governance readiness.
Why Boa Vida?
Boa Vida means “Good Life”—because business should create more than profit. It should create freedom, clarity, and purpose.
My mission is to help leaders:
Align strategy with execution.
Build systems that scale.
Empower teams to thrive through change.
Beyond the Boardroom
I’m a proud Afro-Latina, wife, and mom. I love boating on the Barnegat Bay, summers at the Jersey Shore, and cheering for my favorite sports teams. My daughter is pursuing a career in the medical field in Florida, and family is my anchor.